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12/10/2011

The Power of External Links in SEO


Links, both internal and external, are essential components of SEO. Both are crucial factors used by search engines in ranking websites.
Basically, search engines ranking algorithm use links as votes for popularity. According to most search engine optimization experts, external links pass more link juice (the quality of a website's link power, as in page rank, number of link votes, etc. conveyed by a link from one site to another) than internal links.
Acquiring quality backlinks is considered by many top search engine optimization firms to be the most essential goal for getting highly ranked in SERPs. This evolved from the belief that backlinks are one of the most difficult metrics to manipulate and thus, has become one of the best metrics used by SEs in determining the popularity of a given web page.
What are External Links?
According to Google, these are the links that reside on pages that do not belong to your domain ( links or hyperlinks from a web site other than your own ). This could be:
- if another website links to you / links from someone else's website to your site
- if you link out to another website / links on your website to someone else's site
Importance of External Links to SEO
These are one of the most important factors SEs use to rank your site and the pages within your site.
Through getting quality backlinks, a properly SEO optimized website can get these benefits:
- boost the domain authority of your site and help all pages rank better
- increases your site's popularity
Metrics to Determine the Value of External Links
Getting backlinks from other relevant sites --- as what SEO service providers know --- is essential for crawling and indexing for SEs work by finding new pages by following links from old pages and evaluate pages by rating the links pointing to that page.
However, merely having links does not necessarily guarantee websites that they will be included in any particular search engine index. So, websites must make sure that their backlinks are of high-quality.
Here are some metrics to determine the value of external links:
1. Domain Authority - (credibility of the domain)
2. Relevancy of the Site Page
3. The relevancy or value of anchor text used in the link
4. The location of the link on the site page
5. The amount and quality of external links on the site page
6. The quality of content on the site page
Premium SEO Solutions is a professional SEO Company that provides ethical and result-oriented Search Engine Optimization Services.


Article Source: http://EzineArticles.com/6737748

Four Tricks to Improve Your Website's Search Engine Optimization


Search engine optimization is essential in order to receive organic traffic from people searching the web. By implementing these five tricks, you will likely see a boost in your website's rankings.
Keywords are the backbone of your internet marketing campaign. In order to effectively target your audience, you need to know what phrases they are using when they use a SE(Search Engine). By conducting background research using your own analytical data (if available) or external sources such as the Google keyword tool, you can find the most popular searches and target them accordingly. However, you must also account for the amount of competition a keyword has, as it is more difficult to achieve better rankings when others are targeting the same phrases.
Your website's content is another key element of search engine optimization. Major search engines like Google and Yahoo have the ability to analyze the information on your website and determine its quality score. If it appears "spammy" or is content taken from another source on the web, your website will be penalized and receive a lower ranking in the search engine results. In addition, repeating your keyword too many times on a certain page can actually have a negative affect on your website's rankings.
Proper on page SEO setup is also very important when it comes to ranking a website well in the search results. You need to be sure that your website's meta data, including the page title, description, and keywords are all set properly in the HTML code. While your website's visitors will not see most of this information, the SE robots that crawl your website to analyze the content take all of this data into account. Search engines want to provide the most relevant data to people using their service, and by providing accurate information in your meta data you can improve your chances of being ranked highly.
Another very important aspect of SEO optimization is the amount of quality of the back links to your websites. A back link is when another website on the internet provides a link to a page on your website. Search engines look at the source of the back link and see how authoritative the site is that is linking to you. If you have several authority sites that are referring their visitors to your websites, the search engines will see that you are likely offering quality content that people using the SE's would find helpful. However, it is not simply a numbers game, as having thousands of back links from websites that are not relevant or contain content deemed as spam can have a negative affect on your website's SE rankings.
Digital Synergy is a highly skilled and experienced web marketing firm based in Los Angeles, CA. We can provide you with professional web solutions -- from web design and web development to search engine optimization and pay per click marketing. Visit Digital Synergy and start your own customized web marketing campaigns now.

Brand Management: SEO Can Help You Save Your Reputation


Search engine optimization (SEO) not only drives free traffic to your website for lead generation, SEO is also the best way to inoculate your brand from a viral attack. Those who control the top spots in Google and the other search engines can keep negative information suppressed if their SEO foundation is strong.
Brand Management
Along with the SEO content you produce for the keywords associated with your niche and the needs of those who could become customers, you should also include content targeting your brand names and even the names of company principals.
As people hear of your company and its products, services, and key employees, they will seek more information in the search engines. Bad information, like negative reviews, can gain traction in the search engines if you have not placed content designed to rank high on the search engine results pages (SERPs).
Monitor Social Media
Keeping an eye on social media can alert you to situations before they get bigger. Follow up with customers unhappy enough to vent their frustration publicly, and do some damage control.
You will also get good information about keywords your SEO efforts should include that perhaps you had not considered. It just takes one crackpot calling John Doe a scam artist in a blog post to dominate the top of the SERP for "John Doe scam." Worse, with a little promotion Google Suggest might actually start suggesting this keyword string to searchers.
Fighting Back
When you have a situation rising in the search engines, you need to step up your SEO efforts to focus on the crisis keywords. In the example above, you would want to create content targeting "John Doe scam" that ranks higher in the SERPs than the false accusation.
You might have John Doe write guest posts about the proliferation of scams on the Internet. Your goal is to publish enough content to push the bad news to the second or third page, so you may need to create content across several domains to achieve the desired effect.
When It Won't Go Away
Of course, not all complaints come from crackpots, and the best SEO in the world will not make valid customer service issues disappear. Try to face up to problems and solve them as quickly and quietly as possible. If you can take the conversation offline, that is your best bet. Talk to the wronged party and try to appease them.
Manage Your Brand
Let's face it, on the Internet every one of us is a brand. Protecting that brand can be key to everything you try to do, from forging partnerships to launching successful ventures. As the search engines become the primary resource of searchers, you must manage the content ranking in the SERPs for your brands or risk losing your good name.
Digital Synergy is a highly skilled and experienced web marketing firm based in Los Angeles, CA. We can provide you with professional web solutions -- from web design and web development to search engine optimization and pay per click marketing. Visit Digital Synergy and start your own customized web marketing campaigns now.

What Are Backlinks and Why Are They Important to Your Website?


Backlinks
When doing a search on increasing traffic to your website, you would have come across the term backlinks quite often. Backlinks generally refer to links placed on other websites that points back to pages on your website.
Why are they important?
So what sort of significance does backlinks have for your website? Google's rise to dominance today, and the reason most of its competitors were left in the dust back when there were dozens of popular search engines, was its patented PageRank algorithm.
What PageRank did differently from other search engines at that time was the way it ranks your search results. The most common way to rank a site in the past was to look at the keywords present and how strongly they related to your search query. This however means that a spam website can easily stuff its website full of popular search terms to get its pages ranked high in search results that is not relevant to its content.
PageRank introduced a different metric of measuring the relevance of a website to search queries. Google takes each backlink that you get from another website as a "vote" that your website contains enough relevant and desirable information that the other website finds it worthwhile to put a link to. By doing so, Goggle reduced the dependence on keywords present on a website to determine how high to rank it. At the same time, it encourages site owners to develop quality content instead of keyword stuffing its pages.
Backlink Quality
Each time you put a link to another website on your own site, you are effectively giving your vote to that link. It is important to note that if your website contains links to sites that Google considers spammy and dubious, it will affect your PageRank. The same thing happens when links to your website appears very often on dubious websites. This works on the logic that if you hang around bad company, you are very likely to be one yourself.
While having banklinks is important, getting quality ones is even more vital. In February 2003, Google received its first patent awarded for the methodology of giving more weight to links from authoritative websites. A few links from a group of reputable websites works in your favor far more than having hundreds of links from site of low ranking and quality.
How can you get backlinks?
Getting desirable backlinks from another website is a tedious process. Websites in the past used to commonly have a links or resources page just for listing websites that the website owner thinks you will find interesting. You could email websites with similar content to put up a link on their website and you would reciprocate. As websites changed, the links and resources pages were increasingly made redundant because the links got embedded into the content itself wherever they fit the context.
When blogs came into the picture, anyone who has access to the internet can post and manage online content without any programming skills. With an increasing amount of content being created on the internet in the form of articles or posts, the practice of linking interesting bits of information in these posts became even more prevalent. This is where it is easiest to obtain backlinks - writing interesting articles or posts that people want to read and in turn share with others. Whenever your articles are reposted or shared on other's blogs, you are automatically getting backlinks without much effort beyond writing the article itself. At the same time, you are also driving traffic to your site so there is really no reason not to do this where possible.
Conclusion
While Google has since added over 200 other criteria in which it ranks a website, backlinks remains a key component of establishing your site on search results. An entire industry offering Search Engine Optimization was even created to help clients boost their search traffic by creating quality backlinks. Google's search engine is constantly being refined and updated as their engineers discover new ways of linking information to your queries. What works for boosting search traffic today may not work a few months down the road. However, PageRank being the core innovation that helped boost Google to the position it enjoys today, will very likely be here to stay for a long time.
Vance is a web designer and developer based in Singapore. He has experience with helping businesses reach out to their target audience on the Internet through good design and sound web architecture. He is interested in sharing knowledge on how to better market your website. Feel free to browse through his website portfolio.

10 Urgent Online Rules to Teach Your Children


Before I get into the 10 Urgent Online Rules to Teach Your Children, let me give you a little bit of background information on what made me write this.
I have been deep into the internet for over 15 years. And, no I am not talking about 15 years of sitting online looking at cool websites and posting jokes on Facebook. I'm talking about 15 years of website development, e-commerce management, lead generation and Internet Marketing. More specifically, a large portion of my career has been spent on search engine optimization and management. In case you don't know what that is. Simply put, I take personal and company websites and get them to rank highly in Google, Yahoo and Bing for specific keywords that generate them traffic which results in business.
Well, recently I have been into what is known as Reputation Management and Online Identities. So in other words, what is a company's reputation if I Google them. Or, what does it look like if I Google you? What I have found is utterly amazing. I'm not going to talk about the corporate side of Reputation Management here, but what I am getting at is your personal identity online and more specifically, your child's.
Why am I worried about what shows up if I Google a child's name you ask? I'm not worried, I am petrified and if you could see some of the repercussions that I have seen online, you would be as well. As a person, you have two best case scenarios for this; 1) When your name is searched, nothing shows up about you 2) When your name is searched, the information about you is positive.
Here's where we get into the scary part. Let's pretend you have a son who is 17 and you search his name on Google. Now, in the search results in the 2nd result down, you see a title with your son's name and right next to it you see the word rapist. You open the link to find a page from some website that has a lengthy write-up about your son being a rapist, etc..
Come to find out, his ex girlfriend did it to get back at him for breaking up with her. Ok... now tell me how you get that page to disappear. I could tell you but it would take about 30 articles and It's not at all easy and it's very costly.
Point of this whole thing is as long as that negative comment shows up, do you think your son will ever get into college?
Nope.
A Job?
No Way!
Another Girlfriend?
Ha!
You must understand that EVERYONE knows they can find information on a person real quick by simply searching their name.
You see, I have children who all have computers, email addresses and Facebook accounts. And let me tell you, it's not easy to keep up with what they do wrong online and how many viruses they get. So, anyway I have lately been quietly working on ensuring they have a positive online identity for their future.
So, instead of trying to tell them all the time what they should or shouldn't do, I wrote an Online Rulebook of sorts for them and I thought I would share it.
Rule #1 - Never, ever post a picture of yourself anywhere online that could be considered inappropriate.
Why: We all post pictures of ourselves doing fun stuff on Facebook and Flickr, etc.. However you need to make sure pictures are not the racy kind and I'm sure you all know what I am talking about.
Example: A few months ago I remember hearing on the radio about a young girl (14, I think at the time) who had taken one of those cellphone photo's of herself in the mirror with a very low-cut top on basically squeezing her front region together to make herself appear older and more uhhh.. endowed I guess.
Well, she proceeded to take that photo and post it on Facebook. And, apparently after a short while someone from her school took that photo and emailed it around the school, etc. Needless to say, things got so bad for the girl that she had to quit school and has been home schooled ever since due to the ridiculing.
Rule #2 - Never talk bad about a person online
Why: You may get mad at a person, it happens all of the time. However, you should never post negative comments online about that person. They cannot be easily removed. Think for a moment if you saw a bad comment about you somewhere online. Or what if someone else seen that comment? This could start a very bad progression of events.
Example: Suzie gets upset with you because you stole her boyfriend. She goes on Twitter and Tweets that "your name here" is a vicious #$%^ which sends out to her 1,343 followers. Seems like it could get bad, huh? So, don't ever do it to someone, because this would not only be devastating to you, but Suzy as well.
Rule #3 - Make sure your address, phone number, and email address is not publicly visible
Why: The internet is an invisible wall for people to hide behind. You really don't know who is on the other side of that wall. The last thing you would ever want is for some random person to have any of your contact information. Like I said you may not really know who they are or how dangerous they may be.
Rule #4 - Stop using that PC cam now!
Why: Well, there are a number of reasons you shouldn't use a computer cam. But, let me just touch on the first two.
1) It is relatively easy for the camera on your computer or laptop to be hacked. Once it is hacked, the "hacker" is then able use your camera to spy on you or anything in view of your camera. I suggest disabling your camera on your computer so this doesn't happen.
2) Is there really a need if you are communicating online that you see them face to face. Unless it is a relative ro close friend that you are talking with, you are opening yourself up to all kinds of problems. The person on the other end can always take snap shots of you or the environment around you while connected. Then depending on what pictures were taken, what can they find out about you?
Rule #5 - Don't lie about your age
Why: If you're 13 years old, don't start posting everywhere online that you're 17 just to look cool. This brings the wrong expectations to anyone that thinks you really are 17.
Rule #6 - Don't sign up for unapproved junk
Why: I know their seems to be a lot of cool stuff out their on the web. But, please resist that urge to enter your email address to win a free iPad. If it sounds too good to be true, then it likely is. This is how you get viruses and spyware that will cause parents to pull their hair out trying to get rid of it.
Rule #7 - If you have never met a person face to face, be cautious of them to ensure you really know who they are
Why: Too many people lie online to either make themselves look good or took take advantage of someone else.
Rule #8 - Before you make a comment on a social media site like Facebook or Twitter, pause for a minute to re-read your comment to make sure you really want this to be seen and could this comment cause you a problem in the future
Why: Too often people respond quickly to comments and unfortunately make their own comments that will either offend or upset someone else. It takes less than 30 seconds to review your post to make sure you know what you're saying and even if you should be saying it.
Rule #9 - Your social media friends should never be 400
Why: Believe it or not, but it not an online popularity contest. Of the 400 people you have befriended on Facebook, you likely only know 20 of them. Do those other 380 people need to know everything about what you do?
Rule #10 - Do not go to ANY chat rooms
Why: Actual chat rooms are pretty much a thing of the past, however they do still exist. I will point back to rule #3 in that the internet is an invisible wall and chat rooms are a perfect example. For every 10 people in a chat room, only 1 is telling the truth about who they really are.
I'm sure I could come up with more rules that should be followed, but the above list can pretty much ensure your child does not cross too many lines and maintains a positive identity online. The internet is a wonderful place for a child if used properly and you should never discourage them from being online. They are learning so many things online at such a fast pace, that we as parents just need to ensure they are learning the right things.
Greg Hook - Internet Marketing Executive


Article Source: http://EzineArticles.com/6742026

Getting High Traffic From Google Gets Difficult


Gone are the days when anybody would stand and teach you how to get Google traffic and how you can rank high on Google. Webmasters are not able to understand the reason for the waning or waxing traffic of their site! Google has changed its algorithm in 2010 and the world is feeling the impact of this change. Google had claimed that the latest algorithm change would bring about a change in almost 35% of its organic search results.
The interesting fact is that even sites which had a lot of content started getting lower ranks in the Google organic search results. Google now says that the top search results will show only quality results from authority sites which are having a good reputation. Yet there is one more change in the giant search engine's search results.
Google results will now show sites which are often updated on the top of its search results. A good news for people who write too often. But the race does not end here. There are many people who are having lot of updated content on the web. In order to make sure that the site is having good content Google has started tracking the behavior of people who have clicked on a site on its search results.
If the visitor stays for a long time Google is sure that the site has good content or else Google will look for other sites which can do well for the same search query in its database of indexed webpages. With so many people sticking to blogging and trying to make some quick money online Google has become too smart and its filters are now very strict and narrow to let small diamonds fall off and big diamonds stay on top of the search results. Let us take a look at a few things which bring traffic from Google even after the present major algorithm changes: 
  1. The most powerful traffic trick working even today is link building. If you observe you will see that with every link that you get your site traffic keeps on improving. This is a fool-proof method for getting high traffic quickly to your site. And this is permanent traffic even if the whole algorithm changes this fact will never change.

  2. SEO is the best way for getting higher traffic. It includes applying all the SEO rules and making your site look just as the search engines want it to be. Though there is one known issue that some SEO tricks help your site a lot and many others don't. You just need to keep on experimenting and see what works best for you.

  3. Keep on changing the content of your site. Static content is no longer appreciated by Google. This trick gets more powerful with the present situation. Google wants to keep itself updated and hence it will follow sites which get updated too often. Digg which is often shown in the first few pages of the search results of many queries proves this fact very clearly!
There is no other way this time for getting high traffic from Google. We need to stick to the new changes made and make sure that people stay on our site for a longer time so that Google can understand us humans better and rank the best site at the first spot of its results. New webmasters will have a very hard time this time as there is no way that they can find quick high traffic from Google even for the long-tail keywords.
The author discusses all SEO techniques for getting high traffic from Google on his blog titled get high traffic.

SEO Reseller - An Important Partner to Consider in Today's Business


Making your business a leader in its field involves making it a top Internet market choice. The Web is a very competitive field and establishing your place here entails working with a reliable SEO reseller.
Why hire an SEO reseller?
Getting this service means getting help to make your web page rank. In an Internet driven era, searches are all about rankings. If your page is at the top list, potential clients are more likely to read your company's information. This spells out a chance to sell a product or offer a service even if you are not monitoring your site closely. It also implies getting a clear shot at earning revenue and establishing a Net market.
If you are a constant bottom dweller, web users might not even know your firm exists. Such a scenario may have you missing one opportunity after another. Missing out has long term repercussions since a missed chance now may mean the difference between gaining enough profits to keep your business running.
What are the things to examine?
The reseller's SEO program is a good start. Examining essential areas such as keyword research, article content, and link building procedures should be your primary concerns.
In inspecting keyword research, ask them how they find relevant ones. Inquire if they have a dedicated team for this. Also, ask if they will require some input on your part. These factors can be good signs that the company is serious in their commitment to give related keywords that will help your site rank.
Request a sample of articles. Writing is a hard subject since so many rules apply in making sentences. In the SEO world, this becomes even more complex since keyword density is also a big factor. Read the samples thoroughly once you receive them. Observe the writer's tone and style. Inspect how the article author observed the keyword positioning. Ideally, you should see these on the title, introduction, body, and conclusion.
For the link building aspect, you have to know beforehand what techniques are acceptable. Google is a commanding force in this regard since it dictates the rules. The company you hire should follow these rules closely to make your page rank. They are not the firm you need if they employ questionable practices within their SEO program.
You also have to learn about concepts such as back links, link juice, and PR rankings. These ideas play an important function to get your page on the top spot when combined with keyword research and articles submitted to content directories.
Should I have a meeting with the SEO reseller representative?
You should because a meeting helps you ask all your concerns. It also helps you see what kind of firm you might be working closely with.
Preparing for the meeting is the big step to consider. For this to work, you have to read something about acceptable industry practices before you meet with the representative. In addition, you have to list down all your possible questions to ask this directly to the person.
Hiring an SEO reseller is not about limiting yourself to just one proposal. Instead, it's about opening yourself to many possibilities. Knowing this should have you asking for several packages and price quotes before you commit to a company you think is best.
Erica Whalen is a web writer who reviews the performance of top selling SEO reseller companies. The author also writes about their offered SEO program.


Article Source: http://EzineArticles.com/6742602